Calculate net revenue from units sold, price per unit, and return rate. See gross revenue, returns, and per-unit revenue.
Gross revenue is total income from sales before any deductions. Net revenue subtracts returns, refunds, and allowances from gross revenue to show actual earned income.
Return rate directly reduces your actual revenue. A high return rate can significantly impact profitability, so tracking it helps you forecast true income and identify product issues.
You can increase net revenue by raising prices, selling more units, reducing return rates through better product quality, or improving customer satisfaction to minimize refund requests.